Moving can be an exhausting process–a harsh reality we confirmed a few weeks ago, when we packed up our desks and our snack drawers (not to mention our enormous, commercial-grade printers) and ferried twenty years of accumulated office stuff across the metro area to a new home base. But moving also got our organizational blood flowing a bit faster, so to speak, and sparked a sense of excitement and possibility that has invigorated our new space.
One of the real pleasures of the move was the archeological experience of sifting through our sample closets and our in-house stationery stockpiles. As we leafed through two decades of our own materials–watching as the CRANE nameplate shifted and our origami motif evolved over the years–we were reminded that, for us, change has been a constant. We survive and thrive because we give ourselves room to grow.
But we also stay rooted in a method we trust. As we packed up viewbooks and campaign brochures, we revisited campuses we once walked and remembered clients we’ll always love. We reflected on the thoughtful and intentional process that guided programs of the past–and continues to drive our work today.
It was a good time for a quick history review for us, as we prepared to head in a new direction. It was the right moment to confirm how strong our foundations are and to remember that that we carry those, too, with us wherever we go.
And fortunately, those guiding principles don’t have to be dragged up three flights of stairs on a dolly.