New Year. New CRANE?

At CRANE, we’re used to making major announcements on behalf of our clients. But rarely do we have the occasion to share our own big news with our extended community.

With the advent of a new year, we’re also moving into a new era. We’re calling it CRANE 2.0.

As you may already know, our founder Patti Crane has long admired the land, the climate, and the ethos of southern California. It also doesn’t hurt that her two sons and two granddaughters call it home. So after 30 years here in Atlanta, Patti has made the leap to Los Angeles, Steinway grand piano and all. Let’s be clear: Patti is decidedly not retiring. (Have you met her?) However, from her West Coast vantage point, she will play a different role at her namesake company going forward.

Patti has been laying the groundwork for this transition over many years, ensuring that her vision, her values, and her ideals continue to drive our work every day. Shelly Peters, long-time CRANE managing director, big-picture strategist, and tireless client advocate, has taken on the role of CRANE principal.

With Shelly at the helm, we’re blazing new trails and taking our own advice to clients by updating our self-presentation to more accurately reflect the CRANE of not just today, but tomorrow.

Most noticeably, we’ve launched a brand new website, and we hope you’ll find a few minutes to take a look and explore. Also, be sure to follow us on our various social media platforms for daily wisdom, wit, and work updates.

Happily, the planets have aligned in such a way that the 2018 NAIS conference is set for early March right here in Atlanta. We will be co-hosting a gathering with SAIS for friends old and new and industry colleagues, and would love for you to join us to reconnect with CRANE team members you already know and meet the extended team. Details to follow, so stay tuned! But we can offer one early tidbit: It will be a room with a view.

Thanks for being part of our evolving journey, and for doing the important work that you do every day.

In anticipation,
The CRANE team