Resolutions

by Dr. Leslie Batty,  CRANE writer 

It is always during a passing state of mind
that we make lasting resolutions.
Marcel Proust

It seems as if the new year just started, but here in Atlanta we’re swiftly rounding the corner into spring. Our dogwoods and our Blue Ridge foothills and our weather-beaten, ill-fated Falcons banners are awash in a glorious, clear light.

As we look back on the winter that was at the crane offices, we notice that 2017’s herd of new year’s resolutions has already been rather dramatically culled. Originally they included the tried and true inclinations to climb more stairs and eat less caramel, to practice gratitude and get to bed at a decent hour. A few colleagues pledged to watch less television and one was determined to spend more time roasting more things in a Big Green Egg.

scrabble-resolutions

Most of these promises were left out, in what passes for the cold here, sometime in early January.  Now, at the three-month mark, it seems the resolutions that survived are ones that aligned most closely and meaningfully with our existing values. Our nature-loving colleague has made good on her promise to hit the mountain trails twice a week. Our resident bibliophile is plowing through his book-per-week at top speed. The office sugar junkies/caramel disavowers, however, have long since slunk back to the candy drawer in our company kitchen.

The bottom line seems to be that we strive most strongly toward more of whatever already resonates with us. And perhaps that’s why new year’s resolutions, for all their storied fragility, tend to be substantial rather than superficial. The best resolution—the one most deeply felt and the most likely to stick—is really just a promise to circle back to the best of what’s already in us.

The same undercurrent of authenticity shapes our work at CRANE year round. Our clients don’t come to us to be reinvented, but for help to reintroduce their existing, differentiating truths. To flesh out what they already do beautifully. To better connect with the kinds of students and families they already serve brilliantly. Together, we resolve to create powerful, enduring messaging that sticks—because it connects to the best of what was already there all along, waiting to be excavated and exclaimed.

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